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Why Digital Product Passport Alone Isn’t the Answer – with CIRPASS


man holding open a jacket to show a qr code

On February 8th, experts Carolynn Bernier, research engineer and coordinator of the CIRPASS project, and Jake Hanover, director of digital solutions, Apparel Solutions, Avery Dennison, summarized end-to-end traceability solutions that enable DPP compliance, and covered the tools you’ll need to get ahead of the legislation before it comes into effect.

Here are the key takeaways.


  • The Digital Product Passport initiative is the key to more efficient production and supply chain visibility.

  • An end to end traceability solution will enable DPP compliance, and drive real quantifiable value for brands, ensuring that their investment more than pays for itself.

DPP opens the door to supply chain traceability and circularity initiatives, and unlocks a vast assortment of additional digital opportunities.

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