Avery Dennison's data management software applications manage critical variable product data, connecting every item in your supply chain to the cloud to create a digital twin, enabling complete traceability and transparency. Our atma.io connected product cloud assigns unique digital IDs to everyday items, allowing you to track billions of items and gain end-to-end traceability and powerful data insights. By creating structured data aligned with global standards, including GS1 Digital Link and EPCIS 2.0, our data management applications enhance interoperability, increase transparency, and unlock new connected experiences for your customers.
What we do
We provide flexible variable data management applications that adapt to your supply chain needs, ensuring global consistency, sustainability, and operational efficiency. We match the optimal combination of materials, technology, and global infrastructure to your specific job, whether it's automated SKU and price ticket production, in-plant printing of pressure-sensitive labels, or printed fabric labels for global care label compliance. Our applications help encode and print data into barcodes, RFID labels, QR codes and other formats, using global GS1 or proprietary standards.
At the core is atma.io connected product cloud, which assigns a unique digital ID to every product. This allows you to capture, store, and manage events from manufacturing through to the end consumer and beyond. Backed by our leadership in digital identification technologies like RFID, we help you build a complete, real-time picture of your supply chain, supporting everything from inventory accuracy and regulatory compliance to circular economy models.
How we help
Variable data management
Ensure data accuracy and consistency through centralized management
Demand Labeling solution provides a fulfillment model that equips factories with the necessary hardware and software for on-demand printing. This centralized approach enables clients to manage variable data (e.g., price, SKU, size, and sequential numbering) from a single location, ensuring global accuracy, consistency, and compliance across all sites and factories where labels are printed.
Connected product cloud
Gain complete visibility from source to sale and streamline operations
atma.io manages product data and unique digital IDs for each item and tracks their entire journey, offering unprecedented transparency. By capturing every touchpoint, we help you verify product authenticity, provide transparency, prepare for regulatory requirements like the Digital Product Passport (DPP), and share provenance stories with consumers. By digitizing your supply chain, you can also reduce waste, lower operational costs, and respond faster to market changes. This level of detail empowers you to make smarter, data-driven decisions and build trust with your partners and customers.
Connected consumer experiences
Turn products into a direct channel for engagement
Our applications create dynamic QR codes powered by GS1 Digital Link. With a simple scan, consumers can access rich product information, authentication checks, and exclusive content. Our applications help you create interactive experiences that build brand loyalty. From sharing sustainability credentials to facilitating resale and recycling programs, you can connect with your customers long after the point of sale.
Why choose Avery Dennsion?
Unmatched scalability
Avery Dennison manages over 20 billion unique data points annually for global brands' label printing. With over 30 years of experience, we offer secure and robust systems for digitally managing brands' variable data. Also, our atma.io platform is built for immense scale, currently managing over 30 billion items on the cloud. No matter how large your operation, our platform grows with you.
Standards-based interoperability
We build our applications on open standards, supporting GS1 Digital Link and EPCIS 2.0, with an open-API-first approach. This ensures your data is structured, secure, and easily shared across different systems and partners, breaking down data silos and future-proofing your investment.
Deep industry expertise
With decades of leadership in materials science and digital identification, we understand the complexities of global supply chains. We combine this knowledge with cutting-edge software to create solutions that are both powerful and practical.
Frequently asked questions
Need help?
At Avery Dennison, we offer flexible data management and labeling solutions that adapt and scale with your business. From end-to-end variable data management and sustainability solutions to in-plant printing, we work with you to make your operations more efficient. Connect with our team today to find the right solution for your needs.
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