For many companies in the fashion and apparel industry, embracing Digital Product Passports (DPPs) can feel like a daunting prospect. It’s true that there are lots of intricate details for brands to navigate if they are to stay on top of compliance deadlines.
To give some examples: brands need a solid adoption strategy; they need to generate costing models; they should also consider how – beyond merely meeting compliance obligations – they can utilise the tech required for DPPs to enhance consumer engagement and boost supply chain efficiencies.
Brands must consider essential questions: what kind of digital trigger is required on the product to serve the business and regulatory objectives? How will data be stored, managed and utilised? Who requires access to this data, and what functions should it fulfil?
The fact that the DPP landscape is constantly evolving adds another layer of complexity.
Burton Snowboards – On board with sustainable innovation
With the help of Avery Dennison Digital Solutions’ Digital Product Passport as a Service (DPPaaS), purpose-led brand Burton Snowboards has found a clever way to get out in front of the challenge.
It is not surprising that Burton Snowboards is adopting such a proactive approach. They are, after all, a proactive brand. Moreover, rooted in nature and the great outdoors, the fundamental basis of the DPP legislation resonates with the brand’s commitment to sustainability.
Avery Dennison – a perfect partner for DPP implementation
Like all true ‘as a Service’ offerings, DPPaaS is a flexible, end-to-end package which delivers against a predefined scope (in this case, DPP requirements) without requiring substantial initial investments. Essentially, it offers a simple solution to what is a highly complex challenge.
Comprising of consultancy, hardware, software, atma.io digital infrastructure, digital ID technology, physical labels and support services, DPPaaS provides brands with everything needed to ensure compliance and so much more.
Avery Dennison – a perfect partner for DPP implementation
Chief Product Officer at Burton Snowboards, Chris Cunningham, had this to say: “We are proud to be one of the first retailers exploring what DPPaaS is capable of and working to get ahead of the DPP legislation. Piloting DPPaaS will provide us with new ways to showcase our brand values and engage with our customers”
Need help preparing your business for the transition to DPPs? Speak to an Avery Dennison Digital Solutions expert about DPPaaS today.