Avery Dennison is proud to partner with Trabzonspor to create the world’s first NFC-enabled season jersey in football. This innovative jersey is more than just apparel - it’s a direct connection between the club and its fans, unlocking new ways to engage and interact.
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With the NFC-enabled crest, fans can access exclusive content from just a tap of their phone, including first looks at new player signings, personalized player messages, and polls to vote on future jersey fonts or bus wraps. This technology transforms the traditional fan experience into a dynamic, interactive journey, offering endless possibilities for engagement.
“There were so many ideas in my head about what we could do with NFC, and it made me incredibly excited! The fact that NFC is a new form of communication, one that hasn’t been used anywhere else in the world in this way, was also really appreciated by our fans.” — Funda Dağıstanlı, Deputy General Manager at Trabzonspor.
The NFC season jersey represents the new digital era of sports apparel, combining technology, personalization, and fan engagement like never before. Through this partnership, Trabzonspor and Avery Dennison are setting a new standard for how clubs can connect with their supporters.
“NFC technology will definitely become a new communication channel in the sports apparel industry.” — Funda Dağıstanlı, Deputy General Manager at Trabzonspor
Watch the video to see the NFC jersey in action and discover how this innovation is shaping the future of fan engagement.
Stay tuned as we share new stats, stories, and updates as this groundbreaking campaign continues to evolve.