Pending legislation around Digital Product Passports (DPPs) is on the horizon. This legislation, while yet to be fully defined, requires the implementation of digital triggers and consolidation of data around material provenance, carbon footprints, as well as product care, repair and recycling. Are you DPP ready?
What is DPP, and why should you care?
The Digital Product Passport initiative is part of the Ecodesign for Sustainable Products Regulation (ESPR) and one of the key actions under the EU’s Circular Economy Action Plan (CEAP).
DPP aims to improve traceability and transparency along a product's entire value chain while driving the management and sharing of product-related data, helping to ensure sustainable use, prolonged life, and circularity. DPPs will be legally required in the EU for several product categories as part of ESPR, with the rollout for textiles expected no later than 2030.
What we do
Unlock traceability, transparency, and circularity for your apparel brand. Implement Digital Product Passports with Avery Dennison’s digitally-enabled solutions. If you’re feeling daunted by DPP implementation, the good news is that Avery Dennison provides the technology and expertise required to simplify and even automate this process.
Role in the CIRPASS Consortium
Avery Dennison is part of the CIRPASS-2 consortium, the EU-funded partnership that aims to prepare the ground for the gradual piloting and deployment of DPPs. Within CIRPASS-2, the Textile Loop pilot, led by Avery Dennison’s atma.io, aims to create a holistic circular textile system powered by DPP data and services.
How it works
Digital Triggers
Unique identifiers are needed so that each garment can be linked to its individual data record. We provide a range of digital triggers including RFID tags, QR codes, and NFC chips.
Digital Applications
The final piece of the jigsaw, applications are required to leverage data and bring about meaningful impact. We offer a range of white-label applications that allow our customers to optimize logistics, submit compliance information, engage with consumers, and so much more.
Learn More: On-Demand Webinars on DPP
Need help?
Ready to learn more about how to implement Digital Product Passports? Speak to us today to see how we can help.
Get in touch