woman pulling sweatshirt over her head with jeans on

Brand Solutions

Digital Product Passport

Pending legislation around Digital Product Passports (DPPs) is on the horizon. This legislation, while yet to be fully defined, requires the implementation of digital triggers and consolidation of data around material provenance, carbon footprints, as well as product care, repair and recycling. Are you DPP ready?

What we do

Unlock traceability, transparency, and circularity for your apparel brand. Implement Digital Product Passports with Avery Dennison’s digitally-enabled solutions. If you’re feeling daunted by DPP implementation, the good news is that Avery Dennison provides the technology and expertise required to simplify and even automate this process.

How it works

close up of interior QR heat transfer label in a sports bra

Digital Triggers

Unique identifiers are needed so that each garment can be linked to its individual data record. We provide a range of digital triggers including RFID tags, QR codes, and NFC chips.

Phone screen showing Swijin Digital Application Experience

Digital Applications

The final piece of the jigsaw, applications are required to leverage data and bring about meaningful impact. We offer a range of white-label applications that allow our customers to optimize logistics, submit compliance information, engage with consumers, and so much more.

Need help?

Ready to learn more about how to implement Digital Product Passports? Speak to us today to see how we can help.

Get in touch

By submitting I acknowledge that the personal data provided above will be processed in accordance with Avery Dennison Privacy Notice