MENTOR, OH – October 7, 2024 — Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, announced its exciting partnership with the New York Jets at the "Touchdown Tailgate" event in Shoreditch, London. The celebration took place on October 5, offering NFL fans a dynamic day of football action and marking Avery Dennison’s NFL collaboration in London.
Thousands of attendees had the chance to meet NFL legends, such as Wayne Chrebet, and enjoy fan engagement designed to replicate the true spirit of an American tailgate leading up to the Jets vs. Minnesota Vikings watch party the following day.
The event follows Avery Dennison’s continued success in elevating the sports fan experience through partnerships with top global leagues, including the Premier League and LALIGA. At the event, Avery Dennison offered fans exclusive opportunities to personalize their Jets merchandise with special edition digitally enabled NFC badges, specifically designed for the London game. Fans could also win branded giveaway prizes by participating in a "spin the wheel" game at the Avery Dennison activation booth.
A key highlight of the event was Avery Dennison’s innovative Embelex technology, which bridges the gap between physical products and digital experiences. The limited edition London game jerseys feature NFC-enabled patches, allowing fans to scan the logo and access exclusive content on the Jets website. By embedding technologies such as NFC, RFID, and QR codes, Avery Dennison transforms how fans interact with their favorite teams, providing deeper engagement both inside and outside the stadium.
Steve Mason, VP/GM Aftermarket & Embelex at Avery Dennison, says: "We’re thrilled to have partnered with the NFL in London to bring our fan-centric technology and activation to the Jets community. Avery Dennison’s commitment to enhancing fan experiences is exemplified through our Embelex portfolio of solutions, which seamlessly connects the physical and digital worlds, giving fans unforgettable, personalized interactions with the teams they adore."
"The Tailgate and watch party presented the perfect platform for us to showcase how connected jerseys and on-garment technology can deepen fan engagement and improve retail experiences for sports brands. We’re proud to have been part of this iconic event and look forward to celebrating future NFL events with a truly global fanbase."
For more information about Avery Dennison’s Embelex technology and its dedication to enhancing fan experiences in team sports, click here.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.