Chicago, Illinois — September 23, 2024 — Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, supported the Premier League at its latest Premier League Mornings Live fan festival, which took place in Chicago, Illinois on September 21-22.
The event brought US-based soccer fans together for a free weekend of live-streamed fixtures, creating an electric atmosphere where supporters could immerse themselves in the excitement of Premier League action and share their enthusiasm for the sport that is surging in popularity Stateside.
Chicago's edition marks another triumphant chapter in the Premier League Mornings Live series, which has now attracted over 90,000 US fans to date. This year's event transformed Lincoln Park into a soccer haven, where attendees cheered on as powerhouse clubs like Liverpool, Arsenal, Chelsea and Manchester United battled it out on the pitch.
Avery Dennison, the Premier League's official names, numbers and sleeve badges supplier since 2019, brought its A-game to the Chicago event. Fans flocked to the Avery Dennison tent for the chance to personalize their jerseys and win exclusive merchandise through exciting prize draws. Lucky winners walked away with specially designed hoodies and caps, while all visitors enjoyed unique photo ops that captured the spirit of the Premier League.
In celebration of the Chicago event, Avery Dennison also designed a special-edition jersey that paid tribute to the windy city. The jersey showcased Avery Dennison’s embedded NFC technology which allows fans to scan a digitally-enabled logo and connect with online content. Teams can create immersive, connected experiences that keep fans engaged long after a game's final whistle.
This is the seventh Premier League Mornings Live jersey designed and produced by the Avery Dennison team, following previous successful events in Nashville, Austin, Miami, Orlando, Los Angeles, and Philadelphia.
By participating in the event, Avery Dennison is steadfast in its commitment to nourishing fan experience in the team sports segment by supporting this unique occasion for supporters and providing them with a memorable keepsake. It’s also an opportunity to demonstrate the digital capabilities of Embelex, Avery Dennison’s ever-growing portfolio of solutions for on-garment branding, linking the physical with the digital realm. Embelex-supplied digital touchpoints on jerseys are already used by professional sports organizations across the globe, such as the Dallas Cowboys, the San Francisco 49ers, and Spain’s esteemed football league LALIGA, helping brands and consumers better connect with fans.
Simon Allen, EU Aftermarket commercial director at Avery Dennison, said: "We're excited to continue our partnership with the Premier League, united by a shared goal of enhancing the sports fan experience, whether in the stadium or beyond. Events like this perfectly capture that vision."
"The success of this event cements Avery Dennison's role in supporting the Premier League as it grows an impassioned US fanbase. Connected jerseys help in delivering the superior experience these devotees deserve. By embedding technologies like RFID, NFC, and QR codes, we are revolutionizing fan engagement, connecting the physical and digital worlds in unprecedented ways."
For more information about Avery Dennison’s Embelex technology and their dedication to enhancing team sports experiences, click here.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.