How RFID is Revolutionizing Retail Operations and Customer Experiences
RFID technology is changing the game for retailers, offering unprecedented item-level visibility and operational efficiency. At NRF 2025, Marshall Kay, global director of retail transformation services at Avery Dennison, led an engaging panel discussion with Chuck Lasley, senior director of technology at Dillard's, Dr. Bill C. Hardgrave, president of the University of Memphis, and Opal Portis, vice president of supply chain at Fabletics, on how RFID solutions are reshaping store processes, upstream supply chains, and customer satisfaction.
Missed this must-see session? Watch the full video below to uncover the incredible ways RFID is transforming the retail landscape.
Key Takeaways from the Big Idea Session
Revolutionizing Retail with RFID
RFID technology is unlocking unprecedented possibilities, from inventory accuracy to enhanced customer satisfaction. By attaching unique digital identities to products, RFID provides real-time visibility, ensuring seamless operations at every step.Inventory Accuracy as a Foundation
Panelists underscored the critical role of accurate inventory data. RFID enables frequent inventory updates, reducing errors and ensuring reliable stock levels. This accuracy supports key initiatives like buy online, pick up in-store (BOPIS) and real-time stock visibility for consumers.Supporting Supply Chain Transparency
RFID simplifies upstream supply chain visibility by tagging items at the point of manufacture. This end-to-end traceability ensures retailers can track products through every touchpoint, including distribution centers, logistics, and stores.Combatting Retail Theft and Loss Prevention
RFID is emerging as a game changer in preventing theft. Its ability to track individual items helps retailers identify shrinkage early, while also assisting law enforcement and prosecutors in tackling organized retail crime.Empowering Sustainability Goals
By integrating RFID with 2D barcodes, brands can provide verifiable sustainability and sourcing data to consumers. This transparency enhances trust and improves compliance with emerging regulations like digital product passports.Discovering Business Synergies Through Traceability
From tracking sustainability certificates to optimizing logistics, RFID creates opportunities for operational efficiency and consumer engagement. It enables companies to reduce waste, adopt ethical sourcing, and streamline communication with third-party logistics providers.Preparing for the Future
Initiatives like Sunrise 2027, which pushes for 2D barcode adoption at point of sale, showcase how RFID and digital traceability are building a connected retail landscape. These innovations empower both retailers and consumers with actionable insights throughout the product lifecycle.
Don’t miss out—watch the full session
Loading