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Digital Product Passports: The Gateway to Fashion Eco-Law Compliance

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Our latest report gives you essential insights into how today’s shoppers buy, what they’re buying and why they’re buying it. Explore the opportunities for circularity, the real impact of counterfeit goods and why you shouldn’t overlook recommerce.

That means every garment will need a Digital Product Passport (DPP) or a digital ID; a unique digital log containing information about things like its origin, composition and environmental impact, as well as how it should be cared for and recycled at the end of its life. To enable this, apparel companies need digital tools to track, trace and report on their garments.

Only 8.6% of the world economy is circular right now, so for early adopters of Avery Dennison’s Digital Solutions, there are real benefits and opportunities to enjoy:

  • Comply with legislation and ESG targets

  • Get ahead of your competitors by adopting DPPs early

  • Enhance engagement with new and existing customers

  • Increase visibility across your supply chain

  • Protect the authenticity of your garments and brands

  • Reduce costs by introducing circularity to your business

To find out more, download our guide now.