In this sixth edition of Made to Mention, we celebrate connection itself and the communities that breathe life into our industry.
Community is at the center of everything we do. It’s our families, our professional networks, our sports teams, our social groups, and how we interact with brands and businesses. It’s local and it’s global. Digital connectivity has transformed these relationships, opening up endlessly evolving possibilities.
43%
of global sports fans want brands to listen to customer feedback
21%
of global fashion shoppers want brands to run customer communities or forums
88%
of global consumers say brands need to work just as hard to create inclusive spaces online as they do offline
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